Back The Bigg Pull
Put your brand on a 1,650km, 41-day national story, broadcast live, every day, from Pretoria to Cape Town. An estimated R25–45 million in media-equivalent value.
Request the Sponsorship PackCurrent Partners
Seen Around The World
The Bigg Pull is broadcast live, every day, for 41 days, to a South African and international audience. This is not a local walk, it is a global stage. When you get involved, your brand, your cause and your message travel all 1,650km, in front of the world and the nation.
A Nation Watching
The Reach
Estimated, conservative reach across live streaming, the roadside, broadcast and print over 41 days.
8k–25k / day
Worldwide live viewers daily (peaks on arrivals & weekends), plus 40k–120k catch-up/reels per day and 500–2,000 daily live comments.
100k–250k
Total live roadside audience across 41 days, 200–800 in small towns, up to 5,000–20,000 in cities (PTA, Bloem, CT).
0.6–1.8M
200k–600k radio reach plus 400k–1.2M from TV inserts and evening features, boosted by launch coverage.
350k–950k
50k–150k from community papers and 300k–800k from national dailies, multiplied by shared and republished copies.
Blended across live, roadside, broadcast and print, the campaign can generate roughly R25–45 million in media-equivalent value over 41 days. Tier 1 sponsors would see R6–8 million of that, scaling down the tiers. Numbers are conservative reach estimates; spikes align with city arrivals, human-interest moments and the final Cape Town event.
Choose Your Level
Minimum exposure per package, confirmed with each sponsor in writing. Each tier includes a R100,000 cap add-on option.
- Daily cap close-ups of a selected athlete (walk + stream)
- Truck + Bus + Support Vehicle decal exposure
- City MC mentions & interviews
- Document feature + webpage & social media
- Head live-stream logo + push advert, every day, 41 days
- Daily cap close-ups of a selected athlete
- Truck + Bus company logo + in-town branding
- City MC mentions & interviews
- Collaboration across all sponsor communities
- Head live-stream logo + push advert, 30 selected days
- Daily cap close-ups of a selected athlete
- Truck + Bus logo + in-town street branding
- City MC mentions & interviews
- Collaboration across all sponsor communities
- Sub live-stream logo + push advert, 20 selected days
- Daily cap close-ups of a selected athlete
- Truck & Bus logo + limited in-town branding
- Social media & website
- Collaboration across all sponsor communities
- Sub live-stream logo + push adverts, 10 days
Also available: an exclusive Event Naming Right (a single, specially designed exposure package) and Product Partner packages (limited exposure, no maximum).
The Numbers
| Package | Cost | Per Day | Cap Add-On | Total Exposure Value | ROI / Rand |
|---|---|---|---|---|---|
| Lead Rope Partner | R1,500,000 | R37,500 | R100,000 | 6–8M | 3.8–5.0× |
| Anchor Partner | R900,000 | R20,000 | R100,000 | 3–4.5M | 3.3–5.0× |
| Hauler Partner | R600,000 | R12,500 | R100,000 | 1.2–2M | 2.0–3.3× |
| Crew Partner | R450,000 | R8,750 | R100,000 | 400–700k | 0.9–1.6× |
Packages Available
| Package | Availability |
|---|---|
| Event Naming Right | Only 1 (special designed exposure package) |
| Tier 1 · Lead Rope Partners | Max 4 |
| Tier 2 · Anchor Partners | Max 6 |
| Tier 3 · Hauler Partners | Max 8 |
| Tier 4 · Crew Partners | Max 10 |
| Product Partners | No max (limited exposure package) |
Exposure values are annualised media-equivalents based on cap visibility, broadcast and social output across the 41-day walk. The above is the minimum exposure a sponsor can expect; final packages are confirmed with each sponsor in writing and may differ per conversation.
Who You'll Reach
On The Ground
- Commuters, township residents & rural villages along the route
- Households motivated by healthy living
- Families, churches & schools watching daily on the stream
- Communities joining arrivals in their towns
- Aspirant youth athletes, coaches & federations
Brand Fit
- Apparel, health brands & products
- Insurance, medical & corporate-social brands
- Sport bodies using the walk as a participation case study
- Charities & social-commitment partners
High-frequency, real-life impressions in places that rarely see national campaigns, built on sport participation, a health message and transformation stories.
Sponsorship Enquiry
Send us your details and we'll share the full sponsorship packages and pricing.